The need to provide quality and affordable housing to Ghanaian professionals, including teachers, doctors, nurses, university professors have led the government to explore different alternative investment options in the housing sector. Given the government's embrace of World Bank-supported neo-liberal economic policies, it is not surprising that it opted to shift from government-support and provision approach to a private sector-led housing policy. One visible result of this policy shift is the emergence of private real estate companies in many major cities. This study discusses the effectiveness of past housing policies and the increasing role of the private sector in the housing industry. Using questionnaire survey with real estate companies in Accra, the study examines the problems facing the industry and whether membership of Ghana Real Estate Developers Association has any effect on companies' ability to provide housing for professionals. The study calls for more government regulation in this emerging industry.