Under the theoretical framework of the General Aggression Model (Anderson & Bushman, 2002), this study investigated the effects of watching and listening to violent rap music videos and rap audio recordings on aggressive cognitions using a mixed between-within subjects design. We hypothesize that violent content would prime aggressive cognitions regardless of media mode (song alone or music video). Additionally, an interaction between mode and content was hypothesized in which we predicted that violent music videos would have a greater effect on aggression cognitions than violent audio tracks. Aggressive cognition was measured using a word pronunciation task that recorded reaction times to violent and non-violent words. The results lend support to both hypotheses. The results are discussed with regard to the General Aggression Model. Implications for theory, as well as future directions for research are discussed.