Campus Units

Supply Chain and Information Systems

Document Type

Conference Proceeding

Conference

Twenty-second Americas Conference on Information Systems

Publication Version

Published Version

Publication Date

2016

Journal or Book Title

AMCIS 2016 Proceedings

Conference Date

2016

City

San Diego, CA, United States

Abstract

Uber, a ride-sharing service, is a unique example of how technology can connect people. It has the potential to transform transportation by providing a technology-mediated marketplace for transportation of people and goods. This paper presents an ethnographic study of ride-sharing via Uber with a focus on examining the roles of technology and trust in this new marketplace. The authors used a grounded theory approach to interpret and analyze emergent themes collected from one of the author’s journals, interviews, and service logs as well as official documents and text messages. This analysis was used to develop a theoretical model that emphasizes the role of signals in developing expectations, clarifying roles, and adapting trust.

Comments

This paper was published in AMCIS 2016 Proceedings, http://aisel.aisnet.org/amcis2016/DigitalComm/Presentations/12/. Posted with permission.

Copyright Owner

AIS

Language

en

File Format

application/pdf

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Article Location

 
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