The objective of this study was to provide social, economic, and behavioral data on farm operators and landowners to inform the Iowa Soybean Association’s (ISA) effort to develop effective Cooperative Conservation systems in five HUC-12 watersheds in the larger Boone and Raccoon River Watersheds. Three of the watersheds are located in the Boone River watershed: Buck Creek, Lower Eagle, and Lyons Creek. The two watersheds selected from the larger Raccoon River watershed were Fanny’s Branch and Willow Creek. A survey titled Watershed Resource Management for Environmental and Economic Performance was sent to all farm operators and non-operator landowners in the watersheds. The data collected through this survey effort and presented in this report represent baseline information that will guide ISA’s technical assistance planning and adaptive management processes and facilitate measurement of changes in attitudes, values, and behaviors over time.