Several times every day more than 200,000 dairy cows step into stalls on Iowa's 1,900 dairy farms to be milked. This seven-days-a-week chore supports 26,000 jobs and contributes $1.5 billion annually to Iowa's economy. Daily demands on dairy producers and processors leave little time for one-on-one visits with legislators or consumers, even though they realize the importance of good communications with these groups. To speak for them, producers depend on the Iowa State Dairy Association (ISDA), with connections to Iowa State University Extension and regional dairy associations.