Document Type
Conference Proceeding
Conference
USASBE 2013 Conference
Publication Date
1-2013
City
San Francisco, California
Abstract
Entrepreneurial marketing (EM) is seen as an integral component of small business success (Hills, Hultman, & Miles, 2008). It is generally conceptualized as marketing processes that firms undertake in ambiguous and resource constrained conditions. However, Ionita (2012) maintained that the EM construct is still under-developed and lacks a unifying theory, leading to fragmented research efforts. The present study addresses scale development and validation of the EM construct, to enhance consistency among measures used in empirical studies.
Copyright Owner
Linda S. Niehm, et al.
Copyright Date
2013
Language
en
Recommended Citation
Niehm, Linda S.; Hurst, Jessica L.; Son, Jihyeong; Fiore, Ann Marie; and Sadachar, Amrut, "Entrepreneurial marketing: Scale development and validation in the small firm context" (2013). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 2.
https://lib.dr.iastate.edu/aeshm_conf/2
Comments
This is a proceeding from USASBE 2013 Conference (2013). Posted with permission.