Proceedings of the 67th Annual Conference of the International Textile and Apparel Association
The purpose of this project was to determine the early history of rayon's introduction and promotion to the public. The researchers utilized a grounded theory and content analysis approach to analyze data collected from trade, fashion, and home magazines.
International Textile and Apparel Association, Inc.
Keist, Carmen N.; Kadolph, Sara J.; and Marcketti, Sara B., "The Introduction and Promotion of Rayon, 1910-1924" (2010). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 22.