The Introduction and Promotion of Rayon, 1910-1924
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2010-10-01
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Marcketti, Sara
Morrill Professor
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Apparel, Events and Hospitality Management
Abstract
The purpose of this project was to determine the early history of rayon's introduction and promotion to the public. The researchers utilized a grounded theory and content analysis approach to analyze data collected from trade, fashion, and home magazines.
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This proceeding is from 67th Annual Conference of the International Textile and Apparel Association (2010): pp. 1-2. Posted with permission.
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Fri Jan 01 00:00:00 UTC 2010