Document Type
Conference Proceeding
Conference
Proceedings of the 61st Annual Conference of the International Textile and Apparel Association
Publication Date
11-2004
City
Portland, Oregon
Abstract
This research investigates how small retailers learn about and adopt technology in their personal lives and the transfer of this knowledge to create firm capabilities and competitive advantages.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2004
Language
en
Recommended Citation
Niehm, Linda S.; Brubacher, Sara; and Mhango, Mary Wezi, "Small Retailers' Technology Learning Process and Business Capabilities: A Diffusion of Innovations Perspective" (2004). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 32.
https://lib.dr.iastate.edu/aeshm_conf/32
Included in
E-Commerce Commons, Entrepreneurial and Small Business Operations Commons, Technology and Innovation Commons
Comments
This proceeding is from 61st Annual Conference of the International Textile and Apparel Association (2004): pp. 1-2. Posted with permission.