Document Type
Conference Proceeding
Conference
Proceedings of the 67th Annual Conference of the International Textile and Apparel Association
Publication Date
10-2010
City
Montreal, Quebec
Abstract
The purpose of this study was to explore how ethnicity may affect Malaysian consumers' apparel preferences.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2010
Language
en
Recommended Citation
Tajuddin, Rosita Mohd; Tan, Hui Siang; and Karpova, Elena E., "Understanding Apparel Preferences in the Multi-Ethnic Malaysian Market" (2010). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 42.
https://lib.dr.iastate.edu/aeshm_conf/42
Comments
This proceeding is from 67th Annual Conference of the International Textile and Apparel Association (2010): pp. 1-2. Posted with permission.