Document Type
Conference Proceeding
Conference
Proceedings of the 63rd Annual Conference of the International Textile and Apparel Association
Publication Date
11-2006
City
San Antonio, Texas
Abstract
The purpose of this study was twofold: (1) to revisit conceptual frameworks and existing models in order to develop a revised adoption model, and (2) to empirically test the proposed model by establishing distinct segments within a consumer fashion market.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2006
Language
en
Recommended Citation
Karpova, Elena E. and Hodges, Nancy N., "Using Dispositional Adopter Identity to Explain Fashion Adoption Behavior: A Segmentation of the Russian Apparel Market" (2006). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 51.
https://lib.dr.iastate.edu/aeshm_conf/51
Comments
This proceeding is from 63rd Annual Conference of the International Textile and Apparel Association (2006): pp. 1-2. Posted with permission.