Document Type
Conference Proceeding
Conference
Proceedings of the 57th Annual Conference of the International Textile and Apparel Association
Publication Date
2000
City
Cincinnati, Ohio
Abstract
The purpose of this study was to examine apparel merchandising issues associated with mass customization from the perspective of college students.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2000
Language
en
Recommended Citation
Lee, Seung-Eun; Kunz, Grace; Fiore, Ann Marie; and Campbell, J. R., "Acceptance of Mass Customization of Apparel: Merchandising Issues Associated with Preference for Product, Process, and Place" (2000). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 59.
https://lib.dr.iastate.edu/aeshm_conf/59
Included in
Fashion Business Commons, Marketing Commons, Sales and Merchandising Commons, Technology and Innovation Commons
Comments
This poster is from the 57th Annual Conference of the International Textile and Apparel Association (2000): pp. 1-2. Posted with permission.