Proceedings of the 57th Annual Conference of the International Textile and Apparel Association
The purpose of this study was to examine apparel merchandising issues associated with mass customization from the perspective of college students.
International Textile and Apparel Association, Inc.
Lee, Seung-Eun; Kunz, Grace; Fiore, Ann Marie; and Campbell, J. R., "Acceptance of Mass Customization of Apparel: Merchandising Issues Associated with Preference for Product, Process, and Place" (2000). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 59.