Proceedings of the 62nd Annual Conference of the International Textile and Apparel Association
In this study, we focus on levels of image interactivity technology of a web site and the technology acceptance model to examine factors influencing consumers' attitudes toward the online retailers.
International Textile and Apparel Association, Inc.
Lee, Hyun-Hwa; Fiore, Ann Marie; and Kim, Jihyun, "Technology Acceptance Model and Shopping Orientation Applied to Effects of Image Interactivity Technology on Consumer Responses" (2005). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 62.