Title
The Effects of Small Business Website Designs and Functions on Consumer Online Shopping Behavior
Document Type
Conference Proceeding
Conference
Proceedings of the 63rd Annual Conference of the International Textile and Apparel Association
Publication Date
2006
City
San Antonio, Texas
Abstract
The purpose of the study was to expand understanding of what constitutes an effective website design for small business.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2006
Language
en
Recommended Citation
Yu, Hong; Muske, Glenn; Kim, Jihyun; and Fiore, Ann Marie, "The Effects of Small Business Website Designs and Functions on Consumer Online Shopping Behavior" (2006). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 66.
https://lib.dr.iastate.edu/aeshm_conf/66
Included in
E-Commerce Commons, Entrepreneurial and Small Business Operations Commons, Marketing Commons
Comments
This proceeding is from the 63rd Annual Conference of the International Textile and Apparel Association (2006): pp. 1-3. Posted with permission.