Proceedings of the 63rd Annual Conference of the International Textile and Apparel Association
San Antonio, Texas
The purpose of the study was to expand understanding of what constitutes an effective website design for small business.
International Textile and Apparel Association, Inc.
Yu, Hong; Muske, Glenn; Kim, Jihyun; and Fiore, Ann Marie, "The Effects of Small Business Website Designs and Functions on Consumer Online Shopping Behavior" (2006). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 66.