Proceedings of the 62nd Annual Conference of the International Textile and Apparel Association
With a growing industry focus on branding, textiles and apparel courses should better prepare design and merchandising/marketing students to work together to create brand identity through product and store design.
International Textile and Apparel Association, Inc.
Fiore, Ann Marie, "A Unifying Textiles and Clothing Course: Implementing Corporate Aesthetic Management" (2005). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 68.