Proceedings of the 62nd Annual Conference of the International Textile and Apparel Association
In this study, we propose that telepresence enhances experiential value through facilitation of imagery that involves post-purchase use of the product, termed "fantasy".
International Textile and Apparel Association, Inc.
Song, Kun; Fiore, Ann Marie; and Park, Jihye, "Telepresence and Fantasy in Online Apparel Shopping Experience" (2005). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 69.