Consumer Online Retailer Patronage Behavior Model: Impact of Image Interactivity Technology on Consumer's Perception of Store Environment
Date
2005-01-01
Authors
Major Professor
Advisor
Committee Member
Journal Title
Journal ISSN
Volume Title
Publisher
Authors
Person
Fiore, Ann
University Professor
Research Projects
Organizational Units
Organizational Unit
Journal Issue
Is Version Of
Versions
Series
Department
Apparel, Events and Hospitality Management
Abstract
The purpose of this study was to examine the influences of image interactivity technology on consumer's perceptions of store environment, shopping enjoyment, shopping involvement, a desire to stay and patronage intention.
Comments
This proceeding is from the 62nd Annual Conference of the International Textile and Apparel Association (2005): pp. 1-5. Posted with permission.
Description
Keywords
Citation
DOI
Source
Copyright
Sat Jan 01 00:00:00 UTC 2005