Proceedings of the 62nd Annual Conference of the International Textile and Apparel Association
The purpose of this study was to examine the influences of image interactivity technology on consumer's perceptions of store environment, shopping enjoyment, shopping involvement, a desire to stay and patronage intention.
International Textile and Apparel Association, Inc.
Kim, Jihyun; Fiore, Ann Marie; and Lee, Hyun-Hwa, "Consumer Online Retailer Patronage Behavior Model: Impact of Image Interactivity Technology on Consumer's Perception of Store Environment" (2005). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 70.