Proceedings of the 60th Annual Conference of the International Textile and Apparel Association
The present study investigated the influence of shopping involvement and perceived control created by web site interface features on consumers' approach responses toward an online apparel retailer.
International Textile and Apparel Association, Inc.
Kim, Jihyun; Fiore, Ann Marie; and Lee, Hyun-Hwa, "Influence of Shopping Involvement and Perceived Control on Approach Responses Toward an Online Apparel Retailer" (2003). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 71.