Proceedings of the 60th Annual Conference of the International Textile and Apparel Association
Telepresence, in the case of e-commerce, is how closely the computer-mediated experience simulates the consumer's real-world interaction with a product.
International Textile and Apparel Association, Inc.
Lee, Hyun-Hwa; Fiore, Ann Marie; and Kim, Jihyun, "The Effects of Telepresence from a Web Site with a 3-D "Try-On" Model on Consumers' Attitudes Toward the Online Retailer" (2003). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 73.