Proceedings of the 69th Annual Conference of the International Textile and Apparel Association
This study is an effort to understand consumers' perceptions of sustainable consumption towards fashion, including their beliefs, attitude, and behavioral intention toward purchase sustainable fashion products, which may be used to increase demand for sustainable fashion, thus diminishing the negative impact of fashion products on the environment.
International Textile and Apparel Association, Inc.
Manchiraju, Srikant; Fiore, Ann Marie; and Russell, Daniel W., "Sustainable Fashion Consumption: An Expanded Theory of Planned Behavior" (2012). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 80.