Document Type
Conference Proceeding
Conference
Proceedings of the 69th Annual Conference of the International Textile and Apparel Association
Publication Date
2012
City
Honolulu, Hawaii
Abstract
Based on materialism theory, the present study measured the effects of cultural differences on desired values, the effects of cultural differences on materialism, and the effect of desired values on materialism.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2012
Language
en
Recommended Citation
Chen, Wei-chen and Fiore, Ann Marie, "How Cultural Values Affect Materialism through Desired Benefits of Pop-up Retail by Chinese (Taiwanese) Consumers" (2012). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 81.
https://lib.dr.iastate.edu/aeshm_conf/81
Included in
Fashion Business Commons, International Business Commons, Marketing Commons, Sociology of Culture Commons
Comments
This proceeding is from the 69th Annual Conference of the International Textile and Apparel Association (2012): pp. 1-2. Posted with permission.