Proceedings of the 68th Annual Conference of the International Textile and Apparel Association
The study investigated the effects of cultural differences on perceived benefits, the effects of cultural values on attitude toward pop-up retail, the effect of attitude toward pop-up retail, and the effect of attitude toward pop-up retail on intentions toward pop-up retail.
International Textile and Apparel Association, Inc.
Chen, Wei-chen and Fiore, Ann Marie, "How Cultural Values Affect Consumers' Acceptance of Pop-up Retail by Taiwanese Consumers" (2011). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 84.