Proceedings of the 68th Annual Conference of the International Textile and Apparel Association
The purpose of this study is to investigate entrepreneurial tendencies, specifically entrepreneurial intentions and entrepreneurial marketing of small retail and hospitality business owners, their use of contemporary marketing practices and resulting business success.
International Textile and Apparel Association, Inc.
Fiore, Ann Marie; Niehm, Linda S.; Hurst, Jessica L.; Son, Jihyeong; and Sadachar, Amrut, "Entrepreneurial Marketing Strategies, Brand Distinctiveness, and Small Business Success" (2011). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 85.