Document Type
Conference Proceeding
Conference
Proceedings of the 68th Annual Conference of the International Textile and Apparel Association
Publication Date
2011
City
Philadelphia, Pennsylvania
Abstract
The purpose of this study is to investigate entrepreneurial tendencies, specifically entrepreneurial intentions and entrepreneurial marketing of small retail and hospitality business owners, their use of contemporary marketing practices and resulting business success.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2011
Language
en
Recommended Citation
Fiore, Ann Marie; Niehm, Linda S.; Hurst, Jessica L.; Son, Jihyeong; and Sadachar, Amrut, "Entrepreneurial Marketing Strategies, Brand Distinctiveness, and Small Business Success" (2011). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 85.
https://lib.dr.iastate.edu/aeshm_conf/85
Included in
Entrepreneurial and Small Business Operations Commons, Hospitality Administration and Management Commons, Marketing Commons, Sales and Merchandising Commons
Comments
This proceeding is from the 68th Annual Conference of the International Textile and Apparel Association (2011): pp. 1-2. Posted with permission.