Document Type
Conference Proceeding
Conference
Proceedings of the 68th Annual Conference of the International Textile and Apparel Association
Publication Date
2011
City
Philadelphia, Pennsylvania
Abstract
Based on the Theory of Reasoned Action, the study measured the effects of individual differences on perceived benefits, the effects of individual differences on attitude toward pop-up retail, the effects of perceived benefits on attitude toward pop-up retail, and the effect of attitude toward pop-up retail on intentions toward pop-up retail.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2011
Language
en
Recommended Citation
Chen, Wei-chen and Fiore, Ann Marie, "The Effect of Individual Difference on Acceptance of Pop-Up Retail by Taiwanese Consumers" (2011). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 86.
https://lib.dr.iastate.edu/aeshm_conf/86
Included in
Business Administration, Management, and Operations Commons, Fashion Business Commons, International Business Commons, Marketing Commons, Sales and Merchandising Commons
Comments
This proceeding is from the 68th Annual Conference of the International Textile and Apparel Association (2011): pp. 1-2. Posted with permission.