Document Type
Conference Proceeding
Conference
Proceedings of the 67th Annual Conference of the International Textile and Apparel Association
Publication Date
2010
City
Montreal, Quebec
Abstract
This is a description of a course emphasizing how brand identity guides development of every aspect of the consumer offering, including, including the design of the product, of relevance to apparel design students, and the consumer environment, of relevance to merchandising students.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2010
Language
en
Recommended Citation
Fiore, Ann Marie; Fitzpatrick, Janet E.; and Sadachar, Amrut, "A Redesigned Aesthetics Course with a Focus on Building Brand Identity through the 5Ps" (2010). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 88.
https://lib.dr.iastate.edu/aeshm_conf/88
Included in
Fashion Business Commons, Fashion Design Commons, Marketing Commons, Sales and Merchandising Commons
Comments
This proceeding is from the 67th Annual Conference of the International Textile and Apparel Association (2010): pp. 1-2. Posted with permission.