Proceedings of the 67th Annual Conference of the International Textile and Apparel Association
This is a description of a course emphasizing how brand identity guides development of every aspect of the consumer offering, including, including the design of the product, of relevance to apparel design students, and the consumer environment, of relevance to merchandising students.
International Textile and Apparel Association, Inc.
Fiore, Ann Marie; Fitzpatrick, Janet E.; and Sadachar, Amrut, "A Redesigned Aesthetics Course with a Focus on Building Brand Identity through the 5Ps" (2010). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 88.