Document Type
Conference Proceeding
Conference
Proceedings of the 67th Annual Conference of the International Textile and Apparel Association
Publication Date
2010
City
Montreal, Quebec
Abstract
The present study explored whether levels of product presentation influenced differences in the 4Es and hedonic and utilitarian shopping value, contributing to research on retail Website features and experiential aspects of online shopping.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2010
Language
en
Recommended Citation
Jeong, So Won; Stoel, Leslie; and Fiore, Ann Marie, "The Impact of Online Product Presentation on Consumer Experiences and Shopping Value" (2010). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 89.
https://lib.dr.iastate.edu/aeshm_conf/89
Comments
This proceeding is from the 67th Annual Conference of the International Textile and Apparel Association (2010): pp. 1-2. Posted with permission.