Document Type
Conference Proceeding
Conference
Proceedings of the 66th Annual Conference of the International Textile and Apparel Association
Publication Date
2009
City
Bellevue, Washington
Abstract
The purpose of this study was to investigate the effects of persuasive strategies on middle-aging and older consumers' perceived parasocial interactions and consequent effects on perceived social involvement, perceived loneliness, mood, perceived, risk, and impulse buying tendency in the television home shopping environment.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2009
Language
en
Recommended Citation
Lee, Min-Sun and Fiore, Ann Marie, "Television Shopping: The Effect of Persuasive Strategies on Parasocial Interaction, Subjective Well-Being, and Impulse Buying Tendency among Older Women" (2009). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 91.
https://lib.dr.iastate.edu/aeshm_conf/91
Included in
Advertising and Promotion Management Commons, Broadcast and Video Studies Commons, Marketing Commons, Sales and Merchandising Commons
Comments
This proceeding is from the 66th Annual Conference of the International Textile and Apparel Association (2009): pp. 1-2. Posted with permission.