Document Type
Conference Proceeding
Conference
Proceedings of the 66th Annual Conference of the International Textile and Apparel Association
Publication Date
2009
City
Bellevue, Washington
Abstract
"Lovemarks" theory suggests a company/brand must create a lovemark to build customer loyalty by providing the consumer with three elements of experience: a sense of mystery, sensuality, and intimacy.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2009
Language
en
Recommended Citation
Cho, Eunjoo and Fiore, Ann Marie, "Scale Development of the Lovemark Experience for Fashion Brands" (2009). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 92.
https://lib.dr.iastate.edu/aeshm_conf/92
Comments
This proceeding is from the 66th Annual Conference of the International Textile and Apparel Association (2009): pp. 1-3. Posted with permission.