Document Type
Conference Proceeding
Conference
Proceedings of the 64th Annual Conference of the International Textile and Apparel Association
Publication Date
2007
City
Los Angeles, California
Abstract
Reflecting the integrative nature of shopping experience, the present conceptual paper proposes an overarching Stimulus-Organism-Response (S-O-R) based shopping experience framework.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2007
Language
en
Recommended Citation
Fiore, Ann Marie, "An Integrative Framework Capturing Experiential and Utilitarian Shopping Experience" (2007). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 97.
https://lib.dr.iastate.edu/aeshm_conf/97
Comments
This proceeding is from 64th Annual Conference of the International Textile and Apparel Association (2007): pp. 1-2. Posted with permission.