Document Type
Conference Proceeding
Conference
Proceedings of the 63rd Annual Conference of the International Textile and Apparel Association
Publication Date
2006
City
San Antonio, Texas
Abstract
The purpose of this research was to examine how gender and regional differences between consumers influence their preferences for customizing their activewear and willingness to use body scanning and co-design.
Copyright Owner
International Textile and Apparel Association, Inc.
Copyright Date
2006
Language
en
Recommended Citation
Lee, Seung-Eun; Kim, D. E.; and Fiore, Ann Marie, "Mass Customization of Activewear: Gender and Regional Differences" (2006). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 98.
https://lib.dr.iastate.edu/aeshm_conf/98
Comments
This proceeding is from 63rd Annual Conference of the International Textile and Apparel Association (2006): pp. 1-2. Posted with permission.