Proceedings of the 63rd Annual Conference of the International Textile and Apparel Association
San Antonio, Texas
The purpose of this research was to examine how gender and regional differences between consumers influence their preferences for customizing their activewear and willingness to use body scanning and co-design.
International Textile and Apparel Association, Inc.
Lee, Seung-Eun; Kim, D. E.; and Fiore, Ann Marie, "Mass Customization of Activewear: Gender and Regional Differences" (2006). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 98.