Campus Units
Apparel, Events and Hospitality Management
Document Type
Article
Publication Version
Published Version
Publication Date
8-2018
Journal or Book Title
Journal of Higher Education Theory & Practice
Volume
18
Issue
3
First Page
11
Last Page
25
Abstract
This paper provides an approach, based on global and entrepreneurial perspectives, to enhance retailing education. The approach was operationalized through a hybrid graduate course, co-taught by U.S. and Indian faculty members, which focused on engaging Bloom's higher order cognitive skills in learning about the operation of small retail businesses in U.S. and Indian cultural contexts. The courseincluded interactive learning modules, learning activities, and a student service-learning project. The project required the application of module content in the development of business enhancement plans for small retail businesses and in assessing the plans applicability to small businesses in an Indian context
Copyright Owner
The Author(s)
Copyright Date
2018
Language
en
File Format
application/pdf
Recommended Citation
Fiore, Ann M.; Hurst, Jessica L.; Niehm, Linda S.; Chung, Telin; Karpova, Elena E.; Sadachar, Amrut; Pookulangara, Sanjukta; and Testa, Danielle S., "Global and Entrepreneurial Perspectives for Enhancing Retailing Education: Development of a Hybrid Graduate Course Focused on U.S. and Indian Small Businesses." (2018). Apparel, Events and Hospitality Management Publications. 109.
https://lib.dr.iastate.edu/aeshm_pubs/109
Included in
Cognitive Behavioral Therapy Commons, Entrepreneurial and Small Business Operations Commons, Industrial and Product Design Commons, Interactive Arts Commons, South and Southeast Asian Languages and Societies Commons
Comments
This article is published as AM Fiore, JL Hurst, LS Niehm, TL Chung, E Karpova, A Sadachar, S Pookulangara, D S Testa, Global and Entrepreneurial Perspectives for Enhancing Retailing Education: Development of a Hybrid Graduate Course Focused on US and Indian Small Businesses. Journal of Higher Education Theory and Practice, 2018, 18(3); 11-25. Posted with permission.