Campus Units

Apparel, Events and Hospitality Management

Document Type

Article

Publication Version

Published Version

Publication Date

8-2018

Journal or Book Title

Journal of Higher Education Theory & Practice

Volume

18

Issue

3

First Page

11

Last Page

25

Abstract

This paper provides an approach, based on global and entrepreneurial perspectives, to enhance retailing education. The approach was operationalized through a hybrid graduate course, co-taught by U.S. and Indian faculty members, which focused on engaging Bloom's higher order cognitive skills in learning about the operation of small retail businesses in U.S. and Indian cultural contexts. The courseincluded interactive learning modules, learning activities, and a student service-learning project. The project required the application of module content in the development of business enhancement plans for small retail businesses and in assessing the plans applicability to small businesses in an Indian context

Comments

This article is published as AM Fiore, JL Hurst, LS Niehm, TL Chung, E Karpova, A Sadachar, S Pookulangara, D S Testa, Global and Entrepreneurial Perspectives for Enhancing Retailing Education: Development of a Hybrid Graduate Course Focused on US and Indian Small Businesses. Journal of Higher Education Theory and Practice, 2018, 18(3); 11-25. Posted with permission.

Copyright Owner

The Author(s)

Language

en

File Format

application/pdf

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