Apparel, Events and Hospitality Management
Journal or Book Title
Journal of Higher Education Theory & Practice
This paper provides an approach, based on global and entrepreneurial perspectives, to enhance retailing education. The approach was operationalized through a hybrid graduate course, co-taught by U.S. and Indian faculty members, which focused on engaging Bloom's higher order cognitive skills in learning about the operation of small retail businesses in U.S. and Indian cultural contexts. The courseincluded interactive learning modules, learning activities, and a student service-learning project. The project required the application of module content in the development of business enhancement plans for small retail businesses and in assessing the plans applicability to small businesses in an Indian context
Fiore, Ann M.; Hurst, Jessica L.; Niehm, Linda S.; Chung, Telin; Karpova, Elena E.; Sadachar, Amrut; Pookulangara, Sanjukta; and Testa, Danielle S., "Global and Entrepreneurial Perspectives for Enhancing Retailing Education: Development of a Hybrid Graduate Course Focused on U.S. and Indian Small Businesses." (2018). Apparel, Events and Hospitality Management Publications. 109.
Cognitive Behavioral Therapy Commons, Entrepreneurial and Small Business Operations Commons, Industrial and Product Design Commons, Interactive Arts Commons, South and Southeast Asian Languages and Societies Commons