Apparel, Events and Hospitality Management
Journal or Book Title
Journal of Extension
Festivals, fairs, and events (FFEs) provide rural communities with economic and noneconomic benefits. For the project described in this article, we conducted a needs assessment of Iowa FFE managers by surveying them about the challenges they face in event management and then used the results of the assessment as the basis for training sessions provided to rural FFE managers in five areas of the state and development of an associated event management resource. The resource can be used by Extension and outreach offices to provide local FFE managers guidance on managing FFEs. We discuss broader implications for Extension as well.
Olson, Eric D. and Rajagopal, Lakshman, "Needs-Based Training and Online Resource for Managers of Rural Festivals, Fairs, and Events" (2018). Apparel, Events and Hospitality Management Publications. 126.
Civic and Community Engagement Commons, Demography, Population, and Ecology Commons, Entrepreneurial and Small Business Operations Commons, Hospitality Administration and Management Commons, Recreation Business Commons, Rural Sociology Commons, Work, Economy and Organizations Commons