Campus Units
Apparel, Events and Hospitality Management
Document Type
Article
Publication Version
Accepted Manuscript
Publication Date
8-29-2019
Journal or Book Title
Clothing and Textiles Research Journal
DOI
10.1177/0887302X19872552
Abstract
Garment sewing is undergoing a resurgence in participation, with a growing number of women choosing to sew their clothing instead of buying readily available fast fashion. The purpose of this qualitative study was to understand the current motivations of an ethnically diverse sample of women who sew garments for themselves. The in-depth interview data from 15 interviews revealed personal fulfillment to be the overarching reason for participation. Personal fulfillment was achieved through main emergent themes of investment, control, and empowerment with 10 subthemes. Theoretical perspectives of prosumerism, craft and do-it-yourself consumption, and uses and gratification theory were applied to the emergent themes to interpret the motivations of these women to sew garments for themselves. A model of sewing motivations for female garment sewing was developed to illustrate the connection between the emergent themes’ contribution to the women’s personal fulfillment and recurring cycle that takes place each time the women create a new garment for themselves.
Copyright Owner
Sage Journals
Copyright Date
2019
Language
en
File Format
application/pdf
Recommended Citation
Martindale, Addie and McKinney, Ellen C., "Why Do They Sew? Women’s Motivations to Sew Clothing for Themselves" (2019). Apparel, Events and Hospitality Management Publications. 127.
https://lib.dr.iastate.edu/aeshm_pubs/127
Included in
Family, Life Course, and Society Commons, Fashion Design Commons, Fiber, Textile, and Weaving Arts Commons, Politics and Social Change Commons, Women's Studies Commons
Comments
This accepted publication is published as Martindale, A., McKinney, E. Why Do They Sew? Women's Motivations to Sew Clothing for Themselves. Clothing and Textiles Research Journal. 2019, Doi: 10.1177/0887302X19872552. Posted with permission.