Campus Units

Apparel, Events and Hospitality Management

Document Type

Article

Publication Version

Published Version

Publication Date

4-2007

Journal or Book Title

Journal of Extension

Volume

45

Issue

2

First Page

2IAW4 Ideas at Work

Abstract

Many Extension programs designed to enhance rural economic development have focused on development of value-added goods, particularly agricultural goods. The Experience Economy perspective suggests that economic development should also include value-added consumer experiences offered by an array of small rural businesses, such as retail, hospitality, tourism, and restaurant establishments. This article introduces Experience Economy strategies and elements of business offerings that create experiential value and provides a tool to help small business operators assess and enhance their experiential offerings that generate value for consumers.

Comments

This article is published as Fiore, A.M., Niehm, L., Oh, H., Jeong, M., & Hausafus, C. Experience economy strategies: Adding value to small rural businesses. Journal of Extension, 45 (2). Available at http://www.joe.org/joe/2007april/iw4.shtml. Posted with permission.

Copyright Owner

Journal of Extension

Language

en

File Format

application/pdf

Share

COinS