Campus Units
Apparel, Events and Hospitality Management
Document Type
Article
Publication Version
Published Version
Publication Date
4-2007
Journal or Book Title
Journal of Extension
Volume
45
Issue
2
First Page
2IAW4 Ideas at Work
Abstract
Many Extension programs designed to enhance rural economic development have focused on development of value-added goods, particularly agricultural goods. The Experience Economy perspective suggests that economic development should also include value-added consumer experiences offered by an array of small rural businesses, such as retail, hospitality, tourism, and restaurant establishments. This article introduces Experience Economy strategies and elements of business offerings that create experiential value and provides a tool to help small business operators assess and enhance their experiential offerings that generate value for consumers.
Copyright Owner
Journal of Extension
Copyright Date
2007
Language
en
File Format
application/pdf
Recommended Citation
Fiore, Ann M.; Niehm, Linda S.; Oh, Haemoon; Jeong, Miyoung; and Hausafus, Cheryl O., "Experience Economy Strategies: Adding Value to Small Rural Businesses" (2007). Apparel, Events and Hospitality Management Publications. 142.
https://lib.dr.iastate.edu/aeshm_pubs/142
Included in
Entrepreneurial and Small Business Operations Commons, Fashion Business Commons, Fashion Design Commons, Fiber, Textile, and Weaving Arts Commons
Comments
This article is published as Fiore, A.M., Niehm, L., Oh, H., Jeong, M., & Hausafus, C. Experience economy strategies: Adding value to small rural businesses. Journal of Extension, 45 (2). Available at http://www.joe.org/joe/2007april/iw4.shtml. Posted with permission.