Campus Units
Apparel, Events and Hospitality Management
Document Type
Article
Publication Version
Published Version
Publication Date
8-2020
Journal or Book Title
Nutrition Research & Practice
Volume
14
Issue
4
First Page
401
Last Page
411
DOI
10.4162/nrp.2020.14.4.401
Abstract
Background/objectives: The expansion of menu labeling to restaurants has created a need to study customers' behavior toward nutrition information. Therefore, the purpose of this research was to compare college students' behavior toward nutrition information communication between Korea and the US. This study consisted of three objectives: 1) to compare the frequency of usage as well as degree of trust regarding smartphone-based communication channels in the acquisition of nutrition information among college students between Korea and the US, 2) to compare knowledge-sharing behavior related to nutrition information among college students between Korea and the US, and 3) to identify the role of country in the process of knowledge-sharing behavior.
Subjects/methods: A survey was distributed via the web to college students in Korea and the US. Data were collected in the 2nd week of March 2017. Completed responses were collected from 423 Koreans and 280 Americans. Differences between Koreans and Americans were evaluated for statistical significance using a t-test. In order to verify the effects of knowledge self-efficacy and transactive memory capability on knowledge-sharing behavior related to nutrition information, a regression analysis was performed.
Results: Significant differences were found in the frequency of usage as well as degree of trust in communication channels related to nutrition information between Korean and American college students. While knowledge self-efficacy and tractive memory capability had positive effects on knowledge-sharing behavior related to nutrition information, country had a significant effect on the process.
Conclusions: This study is the first to compare customer behavior toward nutrition information acquisition and sharing between Korea and the US. Comparative research on nutrition information revealed differences among the different countries. Therefore, this study contributes to the body of knowledge on the nutrition information research, in particular, by providing a comparison study between countries.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License.
Copyright Owner
The Korean Nutrition Society and the Korean Society of Community Nutrition
Copyright Date
2020
Language
en
File Format
application/pdf
Recommended Citation
Kim, Chang-Sik; Bosselman, Robert H.; Choi, Hyung-Min; Lee, Keum Sil; Kim, Eojina; Moon, Hyeyoung; Jang, Yoon J.; and Ham, Sunny, "Comparison of college students' behavior toward nutrition information communication between Korea and the US" (2020). Apparel, Events and Hospitality Management Publications. 146.
https://lib.dr.iastate.edu/aeshm_pubs/146
Included in
Cognition and Perception Commons, Fiber, Textile, and Weaving Arts Commons, Industrial and Product Design Commons, Nutrition Commons
Comments
This article is published as Kim CS, Bosselman R, Choi HM, Lee KS, Kim E, Moon H, Jang YJ, Ham S. Comparison of college students' behavior toward nutrition information communication between Korea and the US. Nutr Res Pract. 2020 Aug;14(4):401-411. doi: 10.4162/nrp.2020.14.4.401.