Campus Units

Apparel, Events and Hospitality Management

Document Type

Article

Publication Version

Published Version

Publication Date

2-2005

Journal or Book Title

Journal of Extension

Volume

43

Issue

1

First Page

1RBI1

Abstract

Local Iowa producers were surveyed to determine perceived benefits and obstacles in marketing to local restaurants and institutional foodservice operations; 195 (35%) responded. Results indicated that only 25% of producers currently were selling to foodservice operations. Benefits cited were: support for local farmers; fresher food; food traveling shorter distances; better quality food; and knowledge of food source. Year-round availability, lack of dependable market, and inability to change pricing were greatest obstacles. Extension educators can help facilitate linking local growers with foodservice operations to increase direct sales of local products to these operations.

Comments

This article is from Journal of Extension 43 (2005): 1RIB1. Posted with permission.

Copyright Owner

Extension Journal, Inc.

Language

en

File Format

application/pdf

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