Document Type
Article
Publication Date
6-2008
Journal or Book Title
Journal of Extension
Volume
46
Issue
3
First Page
3TOT3
Abstract
The project described here introduces an educational module for use by Extension professionals and business owners/operators. The module is designed to help small rural firms build a unique and experiential Web site consistent with their physical stores by implementing 4E strategies. The module presents strategies to enhance the Web site experience and includes an introduction to Pine and Gilmore's (1999) experience economy (4E) concepts and their application to Web site design for small rural retail and hospitality businesses. The module supports a step-by-step approach to assessing firms' experiential offerings and designing experience-rich Web sites.
Copyright Owner
Extension Journal, Inc.
Copyright Date
2008
Language
en
File Format
application/pdf
Recommended Citation
Jeong, Miyoung; Fiore, Ann Marie; and Niehm, Linda S., "An Educational Module for Enhancing Business Strategies for Web Sites of Small Rural Firms: An Experience Economy Approach" (2008). Apparel, Events and Hospitality Management Publications. 21.
https://lib.dr.iastate.edu/aeshm_pubs/21
Included in
Adult and Continuing Education and Teaching Commons, Agricultural Education Commons, Entrepreneurial and Small Business Operations Commons, Hospitality Administration and Management Commons
Comments
This article is from Journal of Extension 46 (2008): 3TOT3. Posted with permission.