Document Type
Article
Publication Date
2008
Journal or Book Title
Journal of Teaching in Travel and Tourism
Volume
8
Issue
1
First Page
47
Last Page
71
DOI
10.1080/15313220802410054
Abstract
Continuous industry input is needed to keep hospitality management curricula current, relevant, and applicable. However, barriers including low response rates are reported when surveying hospitality professionals about competencies and skills essential for success. In response, this study sought to identify successful strategies used by researchers when surveying hospitality managers through mail surveys. Interviews conducted with lodging managers indicated potential strategies for increasing response rates when using online surveys. These strategies are currently absent in the literature. Interview results are presented.
Copyright Owner
S. Ravishandran and S. Arendt
Copyright Date
2008
Language
en
File Format
application/pdf
Recommended Citation
Ravichandran, Swathi and Arendt, Susan W., "How to Increase Response Rates When Surveying Hospitality Managers for Curriculum-Related Research: Lessons from Past Studies and Interviews with Lodging Professionals" (2008). Apparel, Events and Hospitality Management Publications. 53.
https://lib.dr.iastate.edu/aeshm_pubs/53
Comments
This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Teaching in Travel and Tourism in 2008, available online: http://www.tandf.com/10.1080/15313220802410054.