Campus Units
Apparel, Events and Hospitality Management
Document Type
Article
Publication Version
Published Version
Publication Date
2011
Journal or Book Title
Journal of Electronic Commerce Research
Volume
12
Issue
3
First Page
165
Last Page
175
Abstract
While consumers’ adoption of new technology has received substantial interest from researchers, the mechanism of consumers’ post-adoption evaluation derived from continued use of m-services and its impact on their interest in upcoming m-services are yet to be explored. Drawing on the appraisal → emotional response → coping framework, this study investigates 1) how utilitarian and hedonic values derived from consumers’ basic and innovative benefits of m-services influence their post-adoption satisfaction with current m-services and 2) the impact of post-adoption satisfaction on interest in future m-services in the context of young consumers’ mobile phone use. The results support all the hypothesized relationships except for the relationship between innovative benefit and utilitarian value. Theoretical and marketing implications are provided.
Copyright Owner
Park et al.
Copyright Date
2011
Language
en
File Format
application/pdf
Recommended Citation
Park, Joohyung; Snell, Whitney; Ha, Sejin; and Chung, Te-Lin, "Consumers' Post-adoption of M-services: Interest in Future M-services Based on Consumer Evaluations of Current M-services" (2011). Apparel, Events and Hospitality Management Publications. 65.
https://lib.dr.iastate.edu/aeshm_pubs/65
Included in
Fashion Design Commons, Interdisciplinary Arts and Media Commons, Science and Technology Studies Commons
Comments
This is an article from Journal of Electronic Commerce Research, 2011, 12(3); 165-175. Posted with permission.