Campus Units
Apparel, Events and Hospitality Management
Document Type
Article
Publication Version
Published Version
Publication Date
2008
Journal or Book Title
Academic Exchange Quarterly
Volume
12
Issue
4
First Page
111
Last Page
116
Abstract
This paper presents specific course strategies used during an independent study course that exposed students to qualitative research methods, cultural perspectives of an Amish quilting community, and the entrepreneurship strategy of niche marketing. Students enrolled in the course were involved in content creation; they discussed readings, role-played interviewing strategies, designed research projects, conducted research, and presented the results. Suggestions for developing effective independent study courses for other programs are presented.
Copyright Owner
Author(s)
Copyright Date
2008
Language
en
File Format
application/pdf
Recommended Citation
Marcketti, Sara B. and Kadolph, Sara J., "A Class in Research, Culture and Entrepreneurship" (2008). Apparel, Events and Hospitality Management Publications. 78.
https://lib.dr.iastate.edu/aeshm_pubs/78
Included in
Fashion Design Commons, Fiber, Textile, and Weaving Arts Commons, Other Arts and Humanities Commons
Comments
This article is from Academic Exchange Quarterly,2008, 12(4);111-116. Posted with permission.