Apparel, Events and Hospitality Management
Journal or Book Title
Academic Exchange Quarterly
This paper presents specific course strategies used during an independent study course that exposed students to qualitative research methods, cultural perspectives of an Amish quilting community, and the entrepreneurship strategy of niche marketing. Students enrolled in the course were involved in content creation; they discussed readings, role-played interviewing strategies, designed research projects, conducted research, and presented the results. Suggestions for developing effective independent study courses for other programs are presented.
Marcketti, Sara B. and Kadolph, Sara J., "A Class in Research, Culture and Entrepreneurship" (2008). Apparel, Events and Hospitality Management Publications. 78.