Campus Units
Apparel, Events and Hospitality Management
Document Type
Article
Publication Version
Accepted Manuscript
Publication Date
11-1-2016
Journal or Book Title
Anatolia: An International Journal of Tourism and Hospitality Research
Volume
28
Issue
1
First Page
31
Last Page
40
DOI
10.1080/13032917.2016.1245670
Abstract
Understanding visitors and the factors that pull them to visit a destination is imperative for successful branding as visitor characteristics and salient attributes are used to differentiate and position. This study identifies important attributes and segments of international tourists visiting India. Factor and Cluster analyses were used to analyse the data. Factor analysis identified six underlying dimensions while Cluster analysis identified four segments of international tourists across four continents. Profiling of clusters was done through Chi Square analysis leading to identification of target segments. Suggestions for branding and marketing strategies are provided according to the factors and segments identified.
Copyright Owner
Taylor and Francis
Copyright Date
2016
Language
en
File Format
application/pdf
Recommended Citation
Singh, Nripendra; Krentler, Kathleen A.; and Ahuja, Sunaina, "Profiling and segmentation of international tourists in India" (2016). Apparel, Events and Hospitality Management Publications. 96.
https://lib.dr.iastate.edu/aeshm_pubs/96
Included in
Fashion Design Commons, Fiber, Textile, and Weaving Arts Commons, Industrial and Product Design Commons
Comments
This manuscript is of an article published as Singh , N., Krentler, K.A., & Ahuja, S. (2016). Profiling and segmentation of international tourists in India. Anatolia: An International Journal of Tourism and Hospitality Research, 1-10. doi: 10.1080/13032917.2016.1245670. Posted with permission.