Campus Units
Apparel, Events and Hospitality Management
Document Type
Article
Publication Version
Published Version
Publication Date
2017
Journal or Book Title
Fashion and Textiles
Volume
4
Issue
17
DOI
10.1186/s40691-017-0102-4
Abstract
Mood boards are used frequently in design and product development as well as in academic courses related to fashion design. However objectively evaluating the creativity of fashion design mood boards is often difficult. Therefore, the purpose of this investigation is to examine reliability of a digital consensual assessment instrument measuring creativity, using expert (from related domains) and non-expert raters (students). Creativity measures were compared with the mood board themes to further investigate any relationships between mood board types and the consensual assessment. Independent samples t test comparing group means indicated expert raters evaluated the mood boards significantly higher in creativity than the non-experts, t (99) = −6.71, p < .001, (95% CI −.57, −.29), while Pearson correlation results indicate a significant relationship between the two groups of raters, r (50) = .33, p < .01. ANOVA results for all raters indicated a significant difference between the five subject matter categories; F (4, 95) = 4.64, p < .005. Overall, expert and non-expert raters reported significant reliability, which further supports prior research using consensual assessment for creativity measures across domains.
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Copyright Owner
SpringerLink
Copyright Date
2017
Language
en
File Format
application/pdf
Recommended Citation
Freeman, Charles; Marcketti, Sara B.; and Karpova, Elena E., "Creativity of images: using digital consensual assessment to evaluate mood boards" (2017). Apparel, Events and Hospitality Management Publications. 97.
https://lib.dr.iastate.edu/aeshm_pubs/97
Included in
Fashion Design Commons, Fiber, Textile, and Weaving Arts Commons, Graphic Design Commons, Illustration Commons, Industrial and Product Design Commons
Comments
This article is published as Feeman, C., Marcketti, S., & Karpova, E. Creativity of images: Using digital consensual assessment ro evaluate mood boards. Fashion and Textiles, Dec 2017, 4; 17. doi.10.1186/s40691-017-0102-4.