Campus Units

Agricultural Education and Studies

Document Type

Article

Conference

2017 Association for Communication Excellence Conference

Publication Version

Published Version

Publication Date

2018

Journal or Book Title

Journal of Applied Communications

Volume

102

Issue

1

First Page

6

DOI

10.4148/1051-0834.1755

Conference Title

2017 Association for Communication Excellence Conference

Conference Date

June 13-16, 2017

City

New Orleans, Louisiana

Abstract

Public opinion on contentious agricultural and natural resource issues, such as climate change, has become more polarized and the science itself has sometimes been called into question. In response, academics and various types of stakeholders have formed organizational partnerships and collaborations to disseminate their science to inform the public and policy. These Scientist-Stakeholder Partnerships possess advantages such as technical expertise, however, such groups often face challenges in communicating effectively and establishing their reputation.

This study selected Florida Water and Climate Alliance (FWCA) as an example of this type of organization and used citation analysis to measure communication effectiveness and impact. The findings suggested FWCA members were productive in authoring and being cited in academic publications. Many FWCA articles were cited by other members of the organization, suggesting an organization’s members can help create a body of literature around the organization’s interest areas. This study demonstrated the use of citation analysis as a method of evaluating the communication effectiveness of scientist-stakeholder partnerships/self-directed organizations. To be more effective with external audiences, it is recommended that such organizations invest in developing and promoting their identity, core messages and visibility with key audiences and consider moving beyond member generated efforts to work with an agricultural communications practitioner. Future research should examine public awareness and media visibility of such organizations.

Comments

This is a paper from Qu, Shuyang, Tracy Irani, and Angela B. Lindsey. "The Communication Effectiveness of Scientist-Stakeholder Partnerships Addressing Agriculture and Natural Resources Issues: A Citation Analysis of the Florida Water and Climate Alliance," Journal of Applied Communications 102, no. 1 (2018): 6. doi: 10.4148/1051-0834.1755.

Creative Commons License

Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.

Copyright Owner

Association for Communication Excellence

Language

en

File Format

application/pdf

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