Campus Units

Agricultural Education and Studies

Document Type

Article

Publication Version

Published Version

Publication Date

2012

Journal or Book Title

Journal of Agricultural Education

Volume

50

Issue

2

First Page

1

Last Page

13

Abstract

As the agritourism industry grows and develops in Iowa, it is important to identify the knowledge and participation levels of prospective agritourism consumers. This article focuses on current consumer trends and participation levels in Iowa agritourism activities. The results revealed a majority of Iowans believe they have at least some understanding of agriculture and food production and have participated in agritourism activities, but were relatively unfamiliar with agricultural-related tourism terms. The results can be used by Extension educators, state agricultural and economic development organizations, and the agritourism owner/operator to create a consumer profile and understand their prospective audiences.

Comments

This article is from Journal of Extension 50 (2012): 1. Posted with permission.

Copyright Owner

Extension Journal, Inc.

Language

en

File Format

application/pdf

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