Campus Units
Agricultural Education and Studies
Document Type
Article
Publication Version
Published Version
Publication Date
2012
Journal or Book Title
Journal of Extension
Volume
50
Issue
5
First Page
1
Last Page
16
Abstract
The study reported here sought to ascertain the agritourism attraction preferences of Iowa consumers based on population category. Respondents were asked questions regarding their motivation and preferences related to participation in agritourism activities. The results revealed that individuals enjoy participating in agritourism activities to spend time with family and friends while supporting local farmers. They placed considerable importance on the availability of fresh produce, on-site restrooms, and a convenient location. The information regarding consumer motivation and preferences may be used by Extension educators, state organizations, and the agritourism owner/operator to create a consumer profile and target market prospective audiences.
Copyright Owner
Extension Journal, Inc.
Copyright Date
2012
Language
en
File Format
application/pdf
Recommended Citation
Norby, Melissa S. and Retallick, Michael S., "Iowa Consumer Motivations and Preferences for Agritourism Activities" (2012). Agricultural Education and Studies Publications. 6.
https://lib.dr.iastate.edu/ageds_pubs/6
Included in
Agricultural and Resource Economics Commons, Agricultural Economics Commons, Tourism and Travel Commons
Comments
This article is from Journal of Extension 50 (2012): 1. Posted with permission.