Campus Units

Agricultural Education and Studies

Document Type

Article

Publication Version

Published Version

Publication Date

2012

Journal or Book Title

Journal of Extension

Volume

50

Issue

5

First Page

1

Last Page

16

Abstract

The study reported here sought to ascertain the agritourism attraction preferences of Iowa consumers based on population category. Respondents were asked questions regarding their motivation and preferences related to participation in agritourism activities. The results revealed that individuals enjoy participating in agritourism activities to spend time with family and friends while supporting local farmers. They placed considerable importance on the availability of fresh produce, on-site restrooms, and a convenient location. The information regarding consumer motivation and preferences may be used by Extension educators, state organizations, and the agritourism owner/operator to create a consumer profile and target market prospective audiences.

Comments

This article is from Journal of Extension 50 (2012): 1. Posted with permission.

Copyright Owner

Extension Journal, Inc.

Language

en

File Format

application/pdf

Share

COinS