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Download V. E. Smith, Measurement of Product Attributes Recognized By Consumers (2.3 MB)

Download G. E. Bivens, Factors Affecting Consumer Purchases of Goods and Services (1.7 MB)

Download A. L. Erikson, Research in the Meat Packing Industry (1.2 MB)

Download V. D. Ludington, Research and Development Organization and Activities in the Process Cereal Industry (932 KB)

Download L. R. Kolmer, Marketing Adjustment and Agricultural Adjustment (822 KB)

Download W. F. Kenkel, Family Roles in Decision Making and Household Expenditure Patterns (1.0 MB)

Download J. Harp, Differential Response to Market Motivational Techniques (1.0 MB)

Download W. F. Mueller, Impact of Recent Changes in Grocery Retailing on Consumer Choice and Market Preference (1.7 MB)

Download J. C. Ayres, Quality Identification and Control (1005 KB)

Download D. D. Deane, Quality Identification and Control of Dairy Products (1.1 MB)

Download W. R. Maki, Market Structures and Pricing in Selected Agricultural Industries (1.4 MB)

Download G. W. Ladd, Income, Marketing Service Demand and Advertising (1.2 MB)


The papers in this publication are those presented in a seminar on consumer preferences and market development for farm and food products. The seminar was sponsored by the Center for Agricultural and Economic Adjustment and was held during the winter quarter of 1960. Seminar membership included mainly staff personnel of Iowa State University. Papers were presented both by staff members of the University and specialists from other research and educational institutions and organizations. The seminar met weekly and included presentation of the papers which follow and their discussion by members of the seminar. The papers were then revised and were published in the form which follows.

Publication Date:

Winter 1960


Center for Agricultural and Economic Adjustment, Iowa State College


Ames, IA


Agribusiness | Agricultural and Resource Economics | Agricultural Economics | Dairy Science | Economics | Home Economics | Rural Sociology

Seminar on Consumer Preferences and Market Development for Farm Products