Investigating the Impacts of Design Heuristics on Idea Initiation and Development

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2015-07-01
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Kramer, Julia
Daly, Shanna
Yilmaz, Seda
Seifert, Colleen
Gonzalez, Richard
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McKilligan, Seda
Associate Dean for Academic Personnel Success and Strategic Initiatives
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Industrial Design
The Department of Industrial Design seeks to teach students to tap creativity for the design of products, systems or services that meet commercial objectives in business and industry. The Industrial Design Program was established in the Department of Art and Design in 2010. In 2012, the Department of Industrial Design was created.
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Industrial Design
Abstract

This paper presents an analysis of engineering students’ use of Design Heuristics as part of a team project in an undergraduate engineering design course. Design Heuristics are an empirically derived set of cognitive “rules of thumb” for use in concept generation. We investigated heuristic use in the initial concept generation phase, whether heuristic-inspired concepts were carried through to later design process stages, and how concept synthesis within each team’s design process related to heuristic use. The results reveal widespread use of Design Heuristics among the concepts generated by individuals and selected by teams for further development, and a prevalence of concept synthesis within approximately half of the observed teams’ design processes.

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This article is from Advances in Engineering Education, 2015 4(4). 26 pages. Posted with permission.

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Thu Jan 01 00:00:00 UTC 2015
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