Market Segmentation of Festival Attendees of an International Festival
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Date
2020-01-01
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Olson, Eric
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Open Educational Resources
The Open & Affordable Education Committee is a cross-campus group working to support the use of free and low-cost resources and innovative teaching practices in the classroom. We accomplish this by promoting open & affordable course material options, encouraging faculty innovation, and empowering our faculty to adopt, adapt, and create open educational resources by providing grants and training opportunities.
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Abstract
In the market segmentation of festival attendees’ application activity, students will review a mini-lecture material related to market segmentation, target marketing and event positioning. Students will then apply the concepts of marketing segmentation, target marketing, and event positioning by analyzing data collected from an international music festival to establish the target market of the international music festival.