Enhancing the effectiveness of case study pedagogy by clubbing complementary teaching strategies for better students learning

Singh, Nripendra

Enhancing the effectiveness of case study pedagogy by clubbing complementary teaching strategies for better students learning

File

auto_convert.pdf (240.13 KB)

Supplemental Files

Date

2017-01-01

Authors

Singh, Nripendra

Authors

Person

Singh, Nripendra

Professor

Organizational Units

Organizational Unit

Graduate College

The Graduate College is responsible for more than 140 distinct programs across the entire spectrum of the university’s schools and colleges, including interdisciplinary and certificate programs, as well as for coordinating academic programming between the university’s undergraduate and graduate divisions.

History
The Graduate College was founded in 1916 to support graduate study in the university's land-grant areas of agriculture, engineering, home economics and veterinary science.

Organizational Unit

Apparel, Events and Hospitality Management

The Department of Apparel, Education Studies, and Hospitality Management provides an interdisciplinary look into areas of aesthetics, leadership, event planning, entrepreneurship, and multi-channel retailing. It consists of four majors: Apparel, Merchandising, and Design; Event Management; Family and Consumer Education and Studies; and Hospitality Management.

History
The Department of Apparel, Education Studies, and Hospitality Management was founded in 2001 from the merging of the Department of Family and Consumer Sciences Education and Studies; the Department of Textiles and Clothing, and the Department of Hotel, Restaurant and Institutional Management.

Dates of Existence
2001 - present

Related Units

College of Human Sciences (parent college)
Department of Family and Consumer Sciences Education and Studies (predecessor)
Department of Hotel, Restaurant, and Institutional Management (predecessor)
Department of Textiles and Clothing (predecessor)
Trend Magazine (student organization)

Organizational Unit

Center for the Integration of Research, Teaching and Learning

The Center for the Integration of Research, Teaching, and Learning (CIRTL)’s mission is to enhance excellence in undergraduate education through the development of a national faculty committed to implementing and advancing effective teaching practices for diverse learners as part of successful and varied professional careers. It was established with the intent of preparing future science, technology, engineering, and mathematics (STEM) faculty across the nation, to ultimately improve the STEM learning of all students, at every college and university, and thereby to increase the diversity in STEM fields and the STEM literacy of the nation. The three CIRTL core ideas are Evidence-based Teaching, Learning Communities, and Learning-through-Diversity.

Department

Graduate CollegeApparel, Events and Hospitality ManagementCenter for the Integration of Research, Teaching and Learning

Abstract

Case studies have been used for a long time in social science disciplines like business and marketing as an effective teaching tool. It promotes interaction/discussion, team work, and critical thinking in students. It is helpful in understanding application of the theoretical concepts by using problem solving approach. This study investigates the use of questioning on engaging students mind and critical thinking by using case method in a 300- level marketing course in place of lecture format. The results from this study will be helpful in understanding usefulness of questioning (asking specific questions) in students learning while using case method.