Experimental Methods in Consumer Preference Studies
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1996-07-01
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Hayes, Dermot
Distinguished Professor
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Economics
Abstract
Controlled experimental auctions can be used to elicit preferences for food products. We describe results from two series of experiments in which subjects revealed their willingness-to-pay for safer food. In one series, the risk reduction technology was not specified; in the other, it was identified as food irradiation. The results provide some evidence on the acceptability of food irradiation as a risk reduction technology.
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This article is from Journal of Food Distribution Research, 27 (July 1996): 1–7.
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Mon Jan 01 00:00:00 UTC 1996